Web3 Marketing Roundtable Edition 2: Navigating the Ever-Evolving Landscape

On October 25, 2023, the Web3 Marketing Roundtable Edition 2, led by moderator Imran Mohamad of Kyber Network and powered by the vibrant Talent@Web3 Community, took an in-depth exploration of working in  Web3 marketing terrain. Here are the key takeaways:

1. ”Growth at all cost” vs Sustainable Growth?

One key takeaway from the roundtable was the acknowledgment of the continuously shifting priorities in the Web3 era. Traditionally, the mantra of "growth at all costs" dominated. However, in the Web3 realm, there has been a noticeable shift towards sustainability. This transformation underscores the increasing recognition of the importance of long-term stability and ethical practices in the ever-expanding Web3 universe.

2. Significance of Brand and Trust

The significance of brand reputation and trust-building in Web3 marketing cannot be overstated. The discussions at the roundtable emphasized the value of ethical marketing practices. Trust, it was observed, is a precious currency in the Web3 ecosystem, and it is best built through transparent and ethical approaches.

3. Influence of Community and KOLs

The roundtable highlighted the pivotal role played by communities and Key Opinion Leaders (KOLs) in the realm of Web3 brand building. Even in the context of business-to-business (B2B) marketing, the influence of communities and KOLs cannot be underestimated. They act as crucial pillars in strengthening and expanding the Web3 ecosystem.

4. Marketing Strategies in the Bull vs. Bear Market

Participants engaged in a reflective discussion about marketing strategies tailored to different market conditions, whether bullish or bearish. The consensus was clear: adaptability and agility are the keys to thriving in the ever-changing and sometimes unpredictable Web3 landscape.

The Web3 Marketing Roundtable Edition 2 served as a forum for passionate individuals, brought together by a shared mission to excel in the dynamic world of Web3 marketing. 

As the Web3 landscape continues to evolve, so too will the strategies, priorities, and successes of its marketing professionals, creating an exciting and dynamic future in the world of Web3 marketing.

Find out more about the event here: https://lu.ma/TW3onweb3mktg2

About the Web3 Roles Roundtable

The "Web3 Roles Roundtable '' is an exclusive event series hosted by Talent@Web3, where we bring together individuals across various Web3 roles, from marketing, product to engineering, for an intimate, closed-door discussion focused on a specific topic relevant to their respective roles.

Our goal with these roundtable discussions is to provide a platform for these talented individuals to dive deep into the key issues and challenges within their domains. By fostering open dialogue, we aim to facilitate the exchange of practical advice and strategies that empower them to excel in their roles.

About Talent@Web3

Talent@Web3 is a talent community that brings together Web3 talents through continuous learning, networking and job matching.

We also empower companies to identify and acquire top-tier talent, enabling them to supercharge their teams and drive growth in the ever-evolving Web3 landscape.

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