6 Jul 2023
Marketing in Web3: Realities, Challenges, and What’s Next?
The event was held at the Menyala office in Singapore on July 6, 2023. Panel speakers included Michi Todd, Head of Marketing at Authentickator, with extensive experience working for Disney, Mastercard, and Decentraland; Cindy Jin, Marketing and Growth Lead at Thirdfi, who has 15 years of experience in e-commerce and digital marketing; Juntaro Iwase, Leading Growth & Partnership at Sky Mavis, Axie Infinity, with over a decade in the gaming industry; and Ivan Hong, Head of Content at Request Finance.
The event was organized by Talent@Web3, Menyala and Searce, with support from community partners Public Square and Web3-Talents.io.
It delved into a diverse range of topics, offering valuable insights and discussions that provide a roadmap for Web3 marketing:
Building High-ROI Communities: Insights into fostering communities that drive results for both B2C and B2B brands in the Web3 space.
Creative Budgeting: Exploring innovative budgeting approaches that yield superior outcomes.Long-Term Community Value: Strategies to create enduring value within Web3 communities.
Innovative Brand Activation Campaigns: Real-world examples of campaigns that blend the best of Web3 and traditional marketing.
Optimizing Marketing Investments: Tips and tricks for making the most of your marketing investments in the dynamic world of Web3.
The Web3 Marketing event was a testament to the vibrant and continually evolving Web3 community. The convergence of marketing with blockchain technology and decentralized networks is the future of the industry, and the insights shared at this event will undoubtedly shape the strategies and tactics of forward-thinking marketers for years to come.
The event set a strong precedent for future illuminating gatherings from Talent@Web3, reaffirming their commitment to paving the way for the future of technology and marketing.
Find out more about the event here: https://lu.ma/bv36dyyt
About Talent@Web3
Talent@Web3 is a talent community that brings together Web3 talents through continuous learning, networking and job matching.
We also empower companies to identify and acquire top-tier talent, enabling them to supercharge their teams and drive growth in the ever-evolving Web3 landscape.